SUCCESS IN BUSINESS

There are many ways that lead to success in Business. How to determine the most efficient ways to build and run a successful business? One can get inspired by people’s success stories such as Soichiro Honda from Honda cars and bicycles or Bill Gates, the chairman of Microsoft. However, anyone can figure out his or her own recipe for success. To me, a good marketing is an essential key for success in business. Marketing is the activity of presenting, advertising and selling a company’s products in the best possible way. First, it is necessary to have an efficient and clear advertisement. For example, the KFC ( Kentucky fried Chicken) food chain, has used for its debuts early TV advertisement on which it emphasized the importance of a family gathering for a meal. It was an immediate success. Second, the slogan plays an important role in an advertisement. It has to be short, easy to remember, and catchy. For example, “impossible is nothing” from Adidas, or “just do it” from Nike. Furthermore, people who succeed in business are people who have pioneering ideas and create breakthrough technology products. For instance, the company Apple Computer revolutionized the world of electronic devices, with the portable media player iPod.